Analyzing the Marketing Environment- Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.
- Briefly summarize your selection (macroenvironment).
- What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?
- Can the demand for this product category change? Why?
- Would this demand impact the immediate environment for it?
- What new competitors, if any, will emerge for it?
- How should a firm in that product category adapt their product to anticipate the impact on these changes?
Submission Details:
- Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.
- Name your plan document SU_MKT2010_W1_LastName_FirstInitial.doc.
- Submit your document to the Submissions Area by the due date assigned.
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