Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Marketing Plan

This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit VI you will provide a comprehensive discussion of the promotion strategies of your company.

 

Promotion

This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix, this should include a preliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail.

 

Competitive Advantage

Competitive advantage is an important goal of every company, so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale.

BBA 3201, Principles of Marketing 5

 

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider Promotion and Competitive Advantage in Promotion).

 

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

testimonials icon
Research and Data Collection MethodsThe purpose of this exercise to help you think through the research methods and data collection...
testimonials icon
1. Answer question (250-400 words)2. Reply the 2 Topics (1 & 2) belowA. Answer the question:Should pharmacists have the right to refuse contr...
testimonials icon
Locate the number of outstanding shares in Appendix A for Tootsie Roll Industries?  As a potential investor, how does the number of authorized...
testimonials icon
In this speech you will present a business proposal speech to an imaginary audience about your concerns or ideas for your current company or a comp...
testimonials icon
In what ways does the Krugman model of trade differ...
testimonials icon
I have a 7 question managerial accounting assignment due Monday afternoon.  The assignment instructions are below.Clearly id...
testimonials icon
Each of us perceives "ethics” from our own point of reference as to what is or is not ethical. This assignment asks you to consider ethics and wh...
testimonials icon
HELP Need Back By 4-18-2019 For the Unit VIII PowerPoint Presentation, you will assume the role of a candidate int...
testimonials icon
Research effective listening strategies to use during a counseling interview process in University Library.Write a 1,050- to 1,400...
testimonials icon
Essay 31) Evaluate the electoral college as a method for selecting the president.2) Evaluate the process of how a bill becomes a law....
testimonials icon
 This assignment requires you to complete a template and analyze how an organization stacks up in the market place. You pick the in...
testimonials icon
BUS610 Wk4 Assignment...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
$65
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price
$65