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Surname 1Students NameProfessors NameCourseDateQuestionsQ1. Suppose that you are employed as a data-mining consultant for an Internet searchengine company. Describe how data mining can help the company by giving specificexamples of how techniques, such as clustering, classification, association rule mining, andanomaly detection can be applied.Data mining refers to the process utilized by organizations to turn raw data into usableinformation (Arora and Tarun 201). By utilizing software to look for patterns in big batches ofdata, organizations can learn more concerning their clients to develop more proficient marketingstrategies as well as decrease costs and increase sales.Clustering refers to the procedure of grouping together values in a given data, whichhave similar patterns; however, the trends are unknown in advance. In regards to data mining,clustering refers to the methodology of partitioning the data executing a particular join algorithmthat is most suitable for the needed information analysis. For example, a company could clustercustomer information based on location in a bid to examine diverse characteristics that wouldassist in making informed decisions.Classification refers to the process of assigning items in a collection to target classes orcategories (Tan, Steinbac, and Kumar 145). The primary objective of classification is to predictaccurately a target class for every case in a data. For example, in data mining, a consultant couldS ...


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