Running head: NIKE COMPANY1Strategic Plan 2: Nike CompanyNameInstructorInstitutional AffiliationDateNIKE COMPANY2IntroductionNike, which is fully known as Nike Inc. is an international organization based in theUnited States that deals with stylish, functional sports apparel across the world. The companywas started in 1964, and its primary purpose is to provide innovation and more so inspire everyathlete internationally (Frisch, 2008). While Nike is among the largest and most successfulsportswear companies in the whole world, it has to maintain a high guard in the incrediblycompetitive market. This paper seeks to conduct an in-depth analysis of the company by lookingat both its internal and external environment and in particular identifying its economic, legal andregulatory forces as well as its trends. It will also critique how efficiently the company adapts tochange and then analyze its supply chain. Further, it will include the organizationalconsiderations for the development of a strategic plan and identify the major threats andopportunities the company faces.Environmental Forces and ConsiderationsInternal ForcesThe internal environment of a company is the internal factors that contribute to itsfunctioning. The success of any organization is dependent on how well it can adapt and deal withits internal factors to its benefit. Some of these factors and trends in Nike Inc. include itsstrategic capabilities, goals, strategy, technology an ...
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