When building a new organization or when an organization experiences dramatic growth, leaders must determine the structure and culture of the organization. Although the culture will evolve over time and each individual that joins the new organization will leave some imprint on the culture, it is the leaders’ responsibility to define how the organization will look and how individuals will behave.

Individual Portion (800–1,000 words)

Prepare a draft document that defines the new organization and addresses the following considerations:

• What type of structure will be best suited to a multinational Internet retailer? Why?
• How would you recommend building a culture that was inclusive of diverse cultures and accommodates highly creative technical staff?
• How would you measure the success of your organizational design in structure and culture?