- Identify a brand with which you are familiar (put the name of the brand in the subject line of your main post). In your main post, describe the marketing mixfor that brand (in terms of the traditional 4P's).
- Describe the value propositionfor that brand.
- Does the brand have different value propositions for different target markets?
- What is the valueof that brand? Who determines this? See https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx https://go-gale-com.ezproxy.umuc.edu/ps/i.do?id=GALE%7CCX1552100212&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=dd688235d15db69c334c81db9011a174

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