REVIEW1Business Model GenerationNameInstitution AffiliatedREVIEW2Business Model GenerationLiterature ReviewAlexander Osterwalder is a business theorist of Swedish descent and the lead writer ofthe volume Business Model Generation. Alexander is the co-founder of a website,strategyzer.com, a consultancy firm, and the person who invented the Business Model Canvas.He has a MA in political science from the University of Lausanne and a PhD from the sameinstitution. Yves Pigneur, the other author of the book, is a professor at the university thatOsterwalder attended, and he is also a computer scientist. He got his PhD from the Universit deNamur. In this paper review, I will summarize some sections of the book and give the commentsof my stand with what I have read and summarized.SummaryThere are five business model patterns that the authors have listed in and explained in theselected chapter. The first one is the unbundling business model. This model maintains that acorporation has three different businesses: product innovation, customer relationship, andinfrastructure. Mobile telecommunications and private banking are examples of businesses withthis model. Th ...
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