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I'm interested in your thoughts on "hypercompetition". Discuss the concept of "red ocean" versus "blue ocean" and why adopting the latter might be a better strategy. Identify a business that is an example of either one which pursued a "red ocean" approach, or one that pursued a "blue ocean" strategy. Has their strategy been successful for them? Finally, discuss how the IS strategy might differ for each of these approaches.


Your response will be in 1 - 3 double-spaced pages. I'm more concerned with your writing and analysis than I am with quantity. Be certain to properly cite with whatever resources you use to APA style. I recommend that you use Grammarly to proof your grammar and citations. This is a weighted assignment.

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