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Surname 1NameProfessorCourseDateVisual Literacy and the Sociology ResearchThe selected film for analysis is, Lets pollute. It is an animated short film by GeefweeBoedoe. The film directs a visual message of pollution. It addresses the social problem andcriticizes the public for aggravating pollution and even supporting corporations to generateprofits at the expense of nature.Analysis of the FilmThe concept of visual contrast and design is evident in the lighting of the film. It has differentcontrast of light that range from dark to colored backgrounds. At times objects are placed on thebright spot of bright landscape or isolated to as guidance to the audience to concentrate on thehighlighted aspect. The aspect of proximity has been used extensively in the film to demonstraterelationships in the message that the narrator aims to deliver to the audience. For example,flowers and trees are grouped to create a picture of nature. Items that are not related are distantlyplaced in the film. An example is the polluted environment and animals like birds.Visual communication and technology are evident in the film. The entire work is an animation,which is among the techno ...


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