Running Head: GENERAL ELECTRIC STRATEGIC MANAGEMENTGeneral Electric Strategic ManagementStudents NameInstitution AffiliationCourseDate1GENERAL ELECTRIC STRATEGIC MANAGEMENT21. Issues Problem DefinitionThis study explores Macro Environment in General Electric Company. Our productsand most of the actors operate under Macro Environment which pose threats and shapeopportunities for the company. There are six external forces that influence macroenvironment and these involve economic, socio-cultural, political, legal, technological anddemographic forces. Just to begin with, General Electric is a multinational company servingseveral countries and therefore, it is compelled to deal with different political systems ofdifferent countries. Despite the fact that some nations provide a rather favourable businessenvironment which suffices aspects like growth and survival, others will pose verycomplicated and difficult business conditions.2. INTERNAL ENVIRONMENT ANALYSIS: VALUE CHAIN ANALYSISValue chain analysis is a tool that can be used in the decision-making process toensure that the process is strategic and competitive. In GE it is used in selecting and sourcingpremium quality raw materials as well as developing loyalty in customers. Moreover, GEdevelops its brand identity by using this tool.Primary ActivitiesThe primary value chain activities of GE play a key role in production and sale of theproducts to targeted customers. Below is an extensive analy ...
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