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Read CASE 14: THE BOSTON BEER COMPANY: POISED FOR GROWTH C99 to C110


1. Apply Porter’s Five Forces on the general Beer Industry.

The threat of new entrants:

The bargaining power of buyers:

The bargaining power of suppliers:

The threat of substitute products and services:

The intensity of rivalry among competitors in an industry:


2. Identify and compare the main strategic groups in the beer industry?


3. Identify the resources and capabilities of the Boston Beer Company. Which of these resources create a sustainable competitive advantage? 

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