Read CASE 14: THE BOSTON BEER COMPANY: POISED FOR GROWTH C99 to C110
1. Apply Porter’s Five Forces on the general Beer Industry.
The threat of new entrants:
The bargaining power of buyers:
The bargaining power of suppliers:
The threat of substitute products and services:
The intensity of rivalry among competitors in an industry:
2. Identify and compare the main strategic groups in the beer industry?
3. Identify the resources and capabilities of the Boston Beer Company. Which of these resources create a sustainable competitive advantage?
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