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Two Contemporary Companies’ Use of Crowdsourcing: Threadless and Challenge Post on attached document:

1.      Why is Threadless so successful?

2.      What competitive advantages do they have over comparable design firms using traditional strategies for product design?

3.      What is the logic of crowdsourcing and why has it caught on in so many areas and for so many applications?

4.      What are some potential traps and limitations of crowdsourcing efforts?

5.      Identify at least two other businesses, or business functions, that you think could achieve breakthrough gains via the use of crowdsourcing.

Document your citations throughout the text of a 4 page paper; Your papers must include an introduction and a clear thesis, several body paragraphs, and a conclusion. Top papers demonstrate a solid understanding of the material and critical thinking

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