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Design a detailed business plan for a new product, service, or business venture of your choice. This could be an idea you have been contemplating or a product presently being marketed, but your business plan must reflect the uniqueness of the idea. For example, it might involve the modification of a certain product based on the unique needs of your community or peer group. Follow the business plan outline provided in Table 8.1 of the course textbook. Be sure to include:

  • Title page
  • Table of contents
  • Executive summary
  • Description of product, service, or business
  • Description of industry or industry closest to your product or service
  • Marketing plan
  • Financial plan
  • Production plan
  • Organizational plan
  • Operational plan
  • Summary
  • Appendices (exhibits)

While it is expected that plan components may vary in length, each should contain detail commensurate with its nature and importance.

Submit your answers in a 5- to 6-page Microsoft Word document.

Name your document: SU_MBA6710_W3_A2_LastName_FirstInitial.doc.

Submit your document to the  W3: Assignment 2 Dropbox by  Wednesday, November 11, 2015.

Cite any sources using the APA format on a separate page.

This assignment is worth 200 points and will be graded according to the following rubric.

Assignment 2 Grading Criteria Maximum Points
Title page, table of contents, and executive summary are correctly formatted and provide accurate information. 30
Description of product, service, or business and description of industry are clear and correct. 30
Marketing, financial, and production plans are adequate in length, detail, and important information. 30
Organizational plan and operational plan are adequate in length, detail, and important information. 30
Summary and appendices are adequate in detail and important information. 40
Communication: Use of tone, word choice, audience, transitions, and progression of ideas. 10
Mechanics: Use of grammar, sentence structure, and spelling. 10
Academic/APA/PowerPoint (PPT) Formatting: Use of citations, references, and structural formatting including such elements as title page, running head, page numbers, headings, title slides, graphics, data, notes section (as appropriate), introduction, and conclusion. 20
Total: 200

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