Design a detailed business plan for a new product, service, or business venture of your choice. This could be an idea you have been contemplating or a product presently being marketed, but your business plan must reflect the uniqueness of the idea. For example, it might involve the modification of a certain product based on the unique needs of your community or peer group. Follow the business plan outline provided in Table 8.1 of the course textbook. Be sure to include:
- Title page
- Table of contents
- Executive summary
- Description of product, service, or business
- Description of industry or industry closest to your product or service
- Marketing plan
- Financial plan
- Production plan
- Organizational plan
- Operational plan
- Summary
- Appendices (exhibits)
While it is expected that plan components may vary in length, each should contain detail commensurate with its nature and importance.
Submit your answers in a 5- to 6-page Microsoft Word document.
Name your document: SU_MBA6710_W3_A2_LastName_FirstInitial.doc.
Submit your document to the W3: Assignment 2 Dropbox by Wednesday, November 11, 2015.
Cite any sources using the APA format on a separate page.
This assignment is worth 200 points and will be graded according to the following rubric.
| Assignment 2 Grading Criteria | Maximum Points |
| Title page, table of contents, and executive summary are correctly formatted and provide accurate information. | 30 |
| Description of product, service, or business and description of industry are clear and correct. | 30 |
| Marketing, financial, and production plans are adequate in length, detail, and important information. | 30 |
| Organizational plan and operational plan are adequate in length, detail, and important information. | 30 |
| Summary and appendices are adequate in detail and important information. | 40 |
| Communication: Use of tone, word choice, audience, transitions, and progression of ideas. | 10 |
| Mechanics: Use of grammar, sentence structure, and spelling. | 10 |
| Academic/APA/PowerPoint (PPT) Formatting: Use of citations, references, and structural formatting including such elements as title page, running head, page numbers, headings, title slides, graphics, data, notes section (as appropriate), introduction, and conclusion. | 20 |
| Total: | 200 |
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