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Running Head: Societal Marketing Concept1Societal Marketing ConceptNameInstitutionInstructorDate of SubmissionRunning Head: Societal Marketing Concept2Societal marketing basically refers to a marketing concept whereby the company shouldensure that they make their marketing decisions wisely in such a way that they should considerall the parties that take part in building the organization or the company (Akinsanya, 2014). Thecompany should ensure that they benefit the wants of the consumers as well as their individualrequirements or the requirements of the company. The most important part is that the companyshould ensure that the activities that they are doing should benefit society. The society is part ofthe company as it tries to ensure that they deliver the best services and hence the company willbe in a position of achieving its set goals.A small business can us ...


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