Cross Functional Essay
Individually, students will prepare a 3-5 page essay on the
relationships and inter-dependencies between marketing and other
functional areas (choose at least 3-4 functional areas).
Note: Functional Areas of Business Include:
Human Resources
Accounting
Finance
Sales
Production / Operations
Administrative Support
INSTRUCTIONS
-
Students must use research from at least 3-5 academically
reviewed journal articles (only). All journal articles must be in
the range of 2009 to present.
- Page limits do not include title and reference pages
- APA formatting must be used throughout
- Proper sentence structure, grammar and capitalization must be used throughout
-
Do not copy and paste
- Late (emailed) assignments will not be accepted
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