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Select a companyfrom the three providedfor which you wouldlike to be Marketing Manager.Edible Arrangements®-Edible fruit baskets–Creates fresh fruit arrangements and gourmet chocolate dipped fruit toorder.Cartridge World®-Cartridge Company-carries a complete line of both inkjet and toner printer cartridges. Offers bothremanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax andpostage machines.Liberty Tax Service®-Taxes–provides tax service to both consumers and businesses.You arepreparing tomakea presentation to the CEO of the organization next week on a product development strategy.Your goal is to complete the following tasksin a 3–5 page paper:1.Describe your new service.Your new service concept must have all the main characteristics of a service whichinclude intangibility, nonstandardization, and inseparability.Include the experience attributes of your product.What role has technology played in your service.2.How will you measure your quality ofservice?3.What barriersmight you run into in globalizing your service?Provide specific examples.4.In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promotethis service?5.You will provide a 3–5 page (APA formatted) paper with at least three supporting references.You shouldinclude at least one illustration which can be included in the body of your paper or appendix.

 

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