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Prepare a business plan in a Microsoft Word document with an accompanying Microsoft PowerPoint presentation containing the key points of your plan to serve as a presentation to a group of potential investors. The business plan should focus on a specific project or initiative to be implemented in the business areas covered by your respective MS program of study.

The Microsoft Word document (official plan) should have a minimum of 12 pages, and the presentation should be of 12–15 slides.

The business plan for this initiative should include the following:

  • Cover page
  • Table of contents
  • Executive summary: The executive summary should not be more than two pages and should include the following information:
    • Name of the venture
    • Business idea
    • Target market
    • Type of organization
    • Marketing and sales strategy
    • Key success factors
    • Short-and long-term business goals
    • Management skills and resources
    • Ownership
    • Sources and uses of funds
    • Summary of the financial projections
  • Mission, vision, and culture
  • Company description
  • Opportunity or feasibility analysis
  • Marketing strategy and plan
  • Simplified financial analysis and projections
  • Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)

Note that you can use any business plan template as an aid for preparing the final document. At a minimum, the plan/presentation must include:

  • Executive summary
  • Mission, vision, and culture
  • Company description
  • Opportunity or feasibility analysis
  • Marketing strategy and plan
  • Simplified financial analysis and projections
  • Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)

Make sure to expand as necessary to ensure your audience can have a full understanding of your proposed plan.

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