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3.3 Construct a long-term strategic management plan for sustaining


Assignment 2


Environmental Scan Memo to the boss


Imagine that you’re a director in the strategy department of your
company. Your boss has asked that you develop an environmental
scan. With this request in mind…Write a 1,050 to 1,400-word MEMO to
that will go to your boss with the findings of your environmental


To complete this assignment:


·Select a public company or organization of your choice and do
some research it to learn about it and its product/service


·In your write up, be sure to include a summary section that
discusses your company. As you research, identify at least THREE
competitors of that company along with a potential competing
product or service.


In the MEMO to your boss, be sure to :


·Describe the internal and external environments of your company
and the other using an environmental scan.


·Identify and discuss the competitive advantages of each company
and what strategies each company is using in the market.


·How does each company create value and sustain competitive
advantage through business strategy?


·What measurement guidelines is each company using to verify its
strategic effectiveness?


·How effective are the measurement guidelines that each company is

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