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Market Entry Strategies

Choose two articles, one that addresses Market Choice Strategies and one that addresses Market Expansion Strategies. Write an article review of approximately 4-6 pages answering the following questions:

  • What are the main ideas of the two articles?
  • How do the two articles relate to one another?
  • Are the ideas in the articles contradicted by more recent thinking on the subject of global market entry strategies; for example, by the ideas in this module's text resources? Describe any contradictions you found regarding global marketing entry strategies in the articles.
  • How will you apply the ideas in these articles to your course project?

Make sure you provide the full citation for both articles and follow APA formatting in writing your review.

Assignment 2 Grading Criteria

Maximum Points

Accurately states the main ideas of the two articles.

20

Correctly identified the relationship between the two articles.

20

Described the contradictions regarding global marketing entry strategies.

25

Explained application of the articles to the course project.

25

Formatting, Scholarly level writing, and timeliness.

10

Total:

100

   

 

 

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