1. Because occasions create constraints, speakers must limit
their strategic choices to what the audience expects.
2. Informing and persuading are distinctly separate goals and
3. Norm was asked to speak at the retirement dinner for his boss
and he really wanted to make a good impression. He spoke about
every good quality his boss had and embellished it until his praise
was so lavish that his boss was thoroughly embarrassed. What aspect
of decorum did Norm violate?
4. Problem-solution speeches typically follow a four-stage
structure. Which of the following is NOT one of those four stages?
propose a solution.
argue for the solution.
describe the situation.
evaluate the situation as a problem.
set the agenda
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