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Directions:

 

Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.

 

In your review:

 

  • Explain your initial impression of the organization based upon your initial review of their corporate website.
  • Analyze their Vision, Mission and Goals in reference to the company’s competitive strategy, branding and messaging
  • Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and cross border issues
  • Examine the company’s financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements?
  • Evaluate the firm’s Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the company’s policies
  • Include an organizational assessment using SWOT or Porter’s Five Forces
  • Explain the company’s capacity to be able to fulfill strategic missions while increasing profit margin
  • Include an Introduction and Summary statement in your review.

 

Your paper should be between 7 -10 pages in length (not including the cover page and the references page), in correct APA format and use 4-5 outside sources.

 

 

 

Assignment 1 Grading Criteria Maximum Points
Explanation of initial impression of corporate website 24
Analyze vision, mission and goals in reference to company’s competitive strategy, branding and messaging 36
Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross border issues 40
Draw conclusions from their financial statements 32
Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy 36
Organizational assessment using SWOT or Porter’s Five Forces is included 40
Explanation of the company’s capacity to be able to fulfill strategic missions while increasing profit margin is provided 32
Writing components: Organization, usage and mechanics, APA elements and style 60
Total: 300

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