Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Competency

Evaluate the interdependence of paid and organic traffic strategies and their placement in the sales funnel.

Scenario

You are currently an assistant to the national director of online marketing in the marketing department at Digital Market Makers, a national marketing firm with local offices across the nation.

The online marketing department is still relatively new. It has only been working as its own department for 6 months. Previously, the sales department handled all online marketing.

Instructions

The national director, Rowan Jones, indicated that an understanding of the current sales funnel for the company would be useful for analysis. Rowan thinks it would assist in evaluating current marketing strategies being used.

Select a for-profit company that has a website and sells within multiple states. Ideally, select a company that is small-to-midsized. The company should have no more than 500 employees and the revenue (if known) should be less than $40 million.

Prepare an executive summary for Rowan Jones and the online marketing department personnel, which demonstrates where various digital marketing strategies fit in the sales funnel and how each works in tandem with others.

Be sure to include:

  • A definition of what a sales funnel is and how it functions
  • An explanation of the company sales funnel
  • Identify distinct aspects of the organization’s web presence (i.e. Website, blog, social ads, email autoresponders…)
  • Discuss how paid and organic traffic strategies play a role in the sales funnel
  • Detail how each aspect will potentially have a positive impact on the sales funnel process
  • Provide a specific recommendation for a paid traffic strategy
  • Provide a specific recommendation for an organic traffic strategy

testimonials icon
identify recent competitive situations. In 1-2 pages double-spaced, report on the competitive stra...
testimonials icon
Description You?have?been?hired?on?as?a?new?medical?coding?instructor?at?Hemingway?Colleg...
testimonials icon
The chancellor said employers would be forced to pay staff a minimum of £7.20 an hour from next April 2016, and raise wages by 6% a year o...
testimonials icon
Consider Ken Robinson’s video "How Schools Kill creativity" found in topic materials and discuss ways you can incorporate creativity into a class...
testimonials icon
One of the very first cases that caught Freud’s attention when he was starting to develop his psychoanalytic theory was that of Anna O, a patient...
testimonials icon
Develop a 3–5-page report that explains how an organization serves the health care concerns and nee...
testimonials icon
NEED A PERFECT PAPER? PLACE YOUR FIRST ORDER AND SAVE 15% USING COUPON:...
testimonials icon
From the realist perspective, ethnic conflicts pose the greatest threat to the world today. According to...
testimonials icon
Identify at least one unique fact or behavior not covered in the life cycle, structure/function or evolution and discuss it. Please us...
testimonials icon
I’m working on a writing question and need an explanation and answer to help me learn. 1. Did the student expand his o...
testimonials icon
Please provide a substantive response (at least two paragraphs of 6-8 sentences each) to the following questionProv...
testimonials icon
An MLA format research paper example is often a good way to show students and professional researche...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
$65
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price
$65