Read the attached story... Writea 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.
- What went well regarding the PR response to the situation?
- What might you have recommended to improve the response?
- Cite PR concepts from your text, ERRs, or other sources to support the points you are making.
- What would you have counseled CEO Schultz on his idea to keep Starbucks locations free of guns?
- What about your counsel relative to his idea to start conversations among baristas and patrons on the subject of race?
- Is it a good idea for companies to communicate publicly about their viewpoints? If so, should there be any public relations restrictions on the issues companies take on?
- What other public relations options did Schultz have in his quest to bring Starbucks into the race issue?
Includetwo references with your paper.
Formatyour paper consistent with APA guidelines.
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