Question 1
The __________ method attempts to determine retail price by
using product costs as a base.
A. per-unit expenditure
B. purchase pricing
C. percentage-of-sales
D. all-you-can-afford
Question 2
Well-planned advertising programs usually make use of the
__________ approach.
A. marketing
B. financial
C. task
D. None of the above
Question 3
__________ are in the best position to act as the
intermediaries through whom valuable information can be passed back
and forth between buyers and producers.
A. Marketing managers
B. Customers
C. Advertisers
D. Salespeople
Question 4
The process of locating potential customers is called:
A. database building.
B. planning sales calls.
C. pre-selling.
D. prospecting.











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